QIC TO SET UP LIFE COMPANY

Story: Tim Dzamboe, Ho


Quality Insurance Company (QIC) is to establish a
subsidiary company to be known as Quality Life
Insurance to handle a main portfolio on life insurance
coverage by March next year.
The move is in line with the objective to expand its
customer base and also increase its innovative
products to make it compete favourably in the growing
insurance industry in the country.
The chief executive of the company, Dr Frank Odoom
announced this at the closing ceremony of a week long
training programme for newly recruited sales
executives for the company in the Volta Region at Ho
last weekend.
He said the company was poised through its innovative
products to become one of the leading insurance
companies in the country and advised the sale
executives to remain focused, dedicated and committed
to the policies of the company.
He cautioned them against embellishing products of
the company which could be a disadvantage and an
embarrassment if found not to be true and that
rudiments of the insurance industry is dynamic and
must sell the policies strictly to the programme.
Dr Odoom hinted that plans were underway to devise a
new scheme of service when the life company becomes
operational, adding that it is geared towards the
growth, development and sustenance of the company.
He also expressed the hope that the company would be
able to achieve its five per cent target by March next
year.
In an address, the senior marketing and underwriting
manager of the company, Mr. Edward Amu urged the sales
executives to show some aggression and dynamism when
approached by potential customers so that they would
be able to lure them to purchase the company’s
products as compared to other insurance products.
He noted that the death and physically challenged
premiums of the company were unique since they kept on
appreciating yearly as compared to other products.
The chief finance officer, Mr Ralph Agbeko called on
the agents to form a network to make them abreast with
the new insurance policy prevailing in the country
adding that “ insurance is not bought but sold so you
need to reach out to the larger community within your
catchment area and beyond to increase your commission
and ensure job security”.
A sales executive, Mr Mantey Olympio, appealed to the
management of the company to increase logistics for
the agencies to enable them to assist management to
achieve its target since the lack of motivation and
renumeration could affect the expansion programme.







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